young people Qualitative research allows you to understand your consumer or customer holistically. You’ll be able to see, hear & experience them; so you don’t have to visualize them from data points.

We do traditional, online & hybrid qualitative research techniques to get beyond the superficial, so you can immerse yourself in your customers’ behaviors, opinions & emotional reactions.

Qualitative research will take you to another level of understanding, to the core of your customer so you can uncover the insights that lead to new opportunities in your industry or market.

Qualitative Research can be …

Face-2-Face Research

Focus groups
Discussion Groups


Live Online Focus Groups
Video Journals
On-the-go Qual via Texting

Hybrid Research

A blend of Face-2-Face
& Technology-Based

Types of Research

New Product Development
Package Design Evaluation
Concept Development
Technical Assessments
Sensory Evaluation
Category Assessments

Demographics We Handle

Teen & Youth
Technical & Scientist

Industry Experience

Consumer Package Goods
Food & Beverage
Cosmetic & Toiletries
Health & Medical
Personal Care
Pet Care

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